About

Made by a human, on purpose.

Every Studio Willow site has a real person behind it, thinking about your client, your offer, and the hundred small details a template never will. Hi, I'm Rachel.

See how we work together→

Rachel, web designer and founder of Studio Willow

Rachel, Studio Willow web designer, smiling in the studio

Why I do this

A website should be
more than a placeholder.

Anyone can throw a site together now. But a template doesn't know who you're talking to, what makes someone trust you, or how to turn a curious click into a paying client. I started Studio Willow to close exactly that gap.

It bugs me when brilliant people get overlooked because their website undersells them. So I obsess over the strategy under the surface, then make it feel effortless, warm and unmistakably you on top.

What I stand for

Three things I won't
compromise on.

Strategy over decoration

Pretty is the bare minimum. Every choice has to earn its place by helping the right person say yes.

You, not a template

No cookie-cutter lookalikes. Your site should feel like you walked into the room, not like everyone else's.

Calm over chaos

No jargon, no overwhelm. A clear, supportive process that makes building your site feel genuinely easy.

A bit more

Part strategist,
part safe pair of hands.

I'm a good listener first and a designer second, because the best sites come from actually understanding the business behind them. I love thinking outside the box, and I'll happily talk you out of a trend that won't serve you.

Work with me and you get a collaborator who's in it with you: someone to refine ideas with, lean on when it feels like a lot, and hand you a site you're genuinely proud to share.